{"id":80678,"date":"2019-08-01T11:43:27","date_gmt":"2019-08-01T10:43:27","guid":{"rendered":"https:\/\/dev.tomgrace.ch\/proj\/samsungone\/"},"modified":"2022-03-08T12:04:20","modified_gmt":"2022-03-08T11:04:20","slug":"samsungone","status":"publish","type":"portfolio","link":"https:\/\/tomgrace.ch\/fr\/design\/samsungone\/","title":{"rendered":"SamsungOne"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row=\u00a0\u00bb\u00a0\u00bb row_height_percent=\u00a0\u00bb0&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; column_width_pixel=\u00a0\u00bb700&Prime;][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_custom_heading]<\/p>\n<p>SamsungOne[\/vc_custom_heading][vc_column_text]Samsung Electronics souhaitait renforcer son identit\u00e9 visuelle \u00e0 travers diff\u00e9rentes interactions avec l\u2019utilisateur\u00a0(contenu en ligne, publicit\u00e9, packaging, etc.) par le biais d\u2019une famille de caract\u00e8res unique et sur mesure. Afin de repr\u00e9senter la voix d\u2019une entreprise mondiale, cette famille devait prendre en charge plusieurs langues et syst\u00e8mes d\u2019\u00e9criture du monde entier, ce qui a fait de son d\u00e9veloppement un projet de grande envergure.<\/p>\n<p>Mon atelier a \u00e9t\u00e9 charg\u00e9 par Brody Associates (avec Neville Brody, Directeur de la typographie et Luke Prowse, Typographe principal) de d\u00e9velopper la partie cyrillique de la famille SamsungOne. Cela a n\u00e9cessit\u00e9 une \u00e9tude approfondie des concepts de design existants pour cette police ainsi que valeurs cl\u00e9s qu\u2019elle devait repr\u00e9senter. Apr\u00e8s avoir d\u00e9fini le support linguistique et les variations stylistiques n\u00e9cessaires, les caract\u00e8res ont ensuite \u00e9t\u00e9 soigneusement con\u00e7us.<\/p>\n<p>Le r\u00e9sultat est un design solide qui transmet le message de la marque dans les principales langues utilisant le cyrillique, tout en<span class=\"Apple-converted-space\">\u00a0<\/span>s\u2019int\u00e9grant harmonieusement aux 25 autres syst\u00e8mes d\u2019\u00e9critures. Au total, SamsungOne parle plus de 400 langues et offre de riches possibilit\u00e9s typographiques dans le cadre de l&rsquo;exp\u00e9rience de marque Samsung.<\/p>\n<p><a href=\"http:\/\/design.samsung.com\" target=\"_blank\" rel=\"noopener\">\u00c0 propos de Samsung Design<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_single_image media=\u00a0\u00bb80995&Prime; media_width_percent=\u00a0\u00bb100&Prime; alignment=\u00a0\u00bbcenter\u00a0\u00bb css_animation=\u00a0\u00bbalpha-anim\u00a0\u00bb animation_delay=\u00a0\u00bb200&Prime; el_class=\u00a0\u00bbimg-post-needsBorder\u00a0\u00bb][vc_single_image media=\u00a0\u00bb79040&Prime; media_width_percent=\u00a0\u00bb100&Prime; alignment=\u00a0\u00bbcenter\u00a0\u00bb css_animation=\u00a0\u00bbalpha-anim\u00a0\u00bb animation_delay=\u00a0\u00bb200&Prime;][vc_single_image media=\u00a0\u00bb79042&Prime; media_width_percent=\u00a0\u00bb100&Prime; alignment=\u00a0\u00bbcenter\u00a0\u00bb css_animation=\u00a0\u00bbalpha-anim\u00a0\u00bb animation_delay=\u00a0\u00bb200&Prime; el_class=\u00a0\u00bbimg-post-needsBorder\u00a0\u00bb][vc_single_image media=\u00a0\u00bb79044&Prime; media_width_percent=\u00a0\u00bb100&Prime; alignment=\u00a0\u00bbcenter\u00a0\u00bb css_animation=\u00a0\u00bbalpha-anim\u00a0\u00bb animation_delay=\u00a0\u00bb200&Prime; el_class=\u00a0\u00bbimg-post-needsBorder\u00a0\u00bb][vc_single_image media=\u00a0\u00bb79038&Prime; media_width_percent=\u00a0\u00bb100&Prime; alignment=\u00a0\u00bbcenter\u00a0\u00bb css_animation=\u00a0\u00bbalpha-anim\u00a0\u00bb animation_delay=\u00a0\u00bb200&Prime;][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0&Prime; back_color=\u00a0\u00bbcolor-gyho\u00a0\u00bb overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; column_width_pixel=\u00a0\u00bb700&Prime;][vc_column column_width_percent=\u00a0\u00bb100&Prime; gutter_size=\u00a0\u00bb3&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/1&Prime;][vc_row_inner row_inner_height_percent=\u00a0\u00bb0&Prime; force_width_grid=\u00a0\u00bbyes\u00a0\u00bb overlay_alpha=\u00a0\u00bb50&Prime; equal_height=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb1&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime;][vc_column_inner column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb position_horizontal=\u00a0\u00bbleft\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb2&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; align_medium=\u00a0\u00bbalign_left_tablet\u00a0\u00bb medium_width=\u00a0\u00bb0&Prime; align_mobile=\u00a0\u00bbalign_left_mobile\u00a0\u00bb mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/4&Prime; column_width_pixel=\u00a0\u00bb80&Prime; uncode_shortcode_id=\u00a0\u00bb171164&Prime;][vc_column_text css_animation=\u00a0\u00bbalpha-anim\u00a0\u00bb animation_delay=\u00a0\u00bb200&Prime;]<strong>Partager<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb position_horizontal=\u00a0\u00bbleft\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb3&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb6&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb3\/4&Prime; column_width_pixel=\u00a0\u00bb300&Prime;][uncode_share layout=\u00a0\u00bbmultiple\u00a0\u00bb bigger=\u00a0\u00bbyes\u00a0\u00bb css_animation=\u00a0\u00bbalpha-anim\u00a0\u00bb animation_delay=\u00a0\u00bb200&Prime;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=\u00a0\u00bb1&Prime;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Afin de renforcer l\u2019exp\u00e9rience de la marque Samsung \u00e0 travers le contenu en ligne, la publicit\u00e9, les \u00e9l\u00e9ments interactifs et <a class=\"more-link\" href=\"https:\/\/tomgrace.ch\/fr\/design\/samsungone\/\">Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":79948,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[120,118,121,117,116],"class_list":["post-80678","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-creation","portfolio_category-custom-fr","portfolio_category-identite","portfolio_category-marque","portfolio_category-non-latin-fr"],"yoast_head":"<title>SamsungOne - Tom Grace<\/title>\n<meta name=\"description\" content=\"Afin de renforcer l\u2019exp\u00e9rience de la marque Samsung \u00e0 travers le contenu en ligne, la publicit\u00e9, les \u00e9l\u00e9ments interactifs et le packaging, mon atelier a cr\u00e9\u00e9 la partie cyrillique de la famille de caract\u00e8res de l\u2019entreprise, SamsungOne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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